Jin Merchants
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Shanxi, Fujian, and Wenzhou Merchants, Masters of Business, Embrace Novel Strategies on Pinduoduo
This article explores the evolution of China’s historic merchant groups, like the Jin, Min, and Wenzhou merchants. It examines their traditional values and business strategies, highlighting how they are adapting in the digital age. From e-commerce in Shanxi to brand building in Fujian and live streaming in Wenzhou, the article showcases modern entrepreneurs carrying on the spirit of their predecessors, often leveraging platforms like Pinduoduo.
