Khaby Lame

TikTok star Khaby Lame, known for his silent comedic reactions, is touring China as part of a cultural exchange initiative. He visited Beijing landmarks and explored Tianjin’s culinary scene, even attempting to make Jianbing Guozi. Lame’s visit aims to foster stronger ties between China and Africa by offering a fresh perspective to his global audience, connecting with locals and highlighting Chinese culture and innovation. With over 259 million followers across platforms, his trip demonstrates the power of relatable content and influencer marketing in China.

Khaby Lame, the world’s second-most-followed influencer with 259 million followers, has joined Weibo, launching his first video and generating considerable interest. Known for his signature silent comedy and deadpan reactions, Lame’s move follows other foreign influencers finding success in China, such as Kai Cenat. Lame’s team hints at plans for him to fully integrate into Chinese social media and potentially travel to China, signaling a strategic expansion into the lucrative market. Forbes estimates Lame’s annual income at $20 million.