Legal Victory
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Tuhu Wins Lawsuit: “Zhenhu Price” Deemed Unfair Competition
TuHu Car won a lawsuit against JD Auto in China over JD’s “Crush Tiger Price” campaign, which was ruled as unfair competition. The campaign, launched around TuHu’s Hong Kong IPO, aimed to undercut TuHu’s prices by 5%. TuHu argued this misrepresented their pricing. The court sided with TuHu, ordering the cessation of the campaign. This case underscores the intensifying competition in China’s auto maintenance e-commerce and sets a legal precedent regarding aggressive pricing strategies.
