licensing agreement
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Guess and WHP Global Collaborate with Marcolin to Expand rag & bone’s Eyewear Business
Guess?, Inc., WHP Global, and Marcolin announced a four-year eyewear licensing deal for their jointly owned rag & bone label, targeting the $114B global market. Launching Q1 2026, the collection blends urban aesthetics with artisanal craftsmanship, reflecting rag & bone’s ethos of merging heritage tailoring with modern utility. Marcolin, leveraging 30+ years in luxury eyewear, will produce angular, versatile designs aligned with Gen Z’s “quiet luxury” trends. The partnership extends rag & bone’s lifestyle offerings post-2024 acquisition, while Marcolin strengthens its premium portfolio after €545.8M revenue in 2023. Distribution spans 48 boutiques, e-commerce, and select retailers, supported by Marcolin’s AI customization tech.
