Liquid Glass

Apple’s head of user‑interface design, Alan Dye, is leaving the iPhone maker to head a new creative studio at Meta, merging design, fashion and technology. Apple CEO Tim Cook announced veteran designer Stephen Lemay will succeed Dye, emphasizing that design remains a core strength. Dye, who joined Apple in 2006 and helped launch the “Liquid Glass” UI and the 2017 swipe‑up gesture, moves amid Meta’s aggressive push into AR/VR hardware, including Quest headsets and smart glasses. The hire highlights the growing competition for design talent and the belief that superior UI will be decisive in future consumer tech.

Apple’s WWDC 2025 showcased a major UI overhaul, “Liquid Glass,” a unified design language across iOS, iPadOS, macOS, and visionOS. While the Vision Pro’s visionOS received positive updates, including enhanced widgets, the core focus was on a more dynamic and layered user experience. iPadOS saw significant improvements to become a true productivity tool, catching up to macOS. However, the expected advancements in Apple Intelligence were underwhelming, raising questions about Apple’s AI strategy.