livestream sales
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“China’s 71-Year-Old ‘Iron Lady’ Dong Mingzhu Teams Up with Meng Yutong in Viral Livestream: 5M Yuan Sales Triumph”
Gree Electric’s Chairwoman Dong Mingzhu reunited with former protégé Meng Yutong in a high-profile livestream, drawing 2.92 million viewers and generating 5 million yuan ($690,000) in sales. The event, seen as a strategic shift amid Gree’s 7.26% revenue decline in 2024, downplayed past tensions, with Dong reframing Meng’s 2023 exit as growth-focused. While air conditioners sold briskly, a luxury beauty device flopped, highlighting Gree’s struggle to diversify beyond HVAC systems (78% of revenue). Analysts question if Dong’s celebrity-driven digital push, including her livestreaming pivot since 2020, can sustain growth against rivals like Xiaomi, as she balances personal branding with institutional resilience.
