Livestream shopping
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TikTok and Whatnot Livestream Shopping Surge in the US
Livestream shopping, a trend booming in China, is rapidly expanding in the U.S. driven by TikTok and platforms like Whatnot, which boasts a $20 billion valuation. Sarah Potempa, CEO of Beachwaver, exemplifies this by generating significant sales through engaging TikTok live streams, even auctioning products and making bold promotional promises. These interactive events are a key driver for Beachwaver’s online sales.
