Local AI
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Local AI Models: Maintaining Control of the Bidstream and Protecting Your Data
AI is crucial in programmatic advertising, but using third-party AI raises data security concerns. A growing trend is embedded, or local, AI, where models operate within an organization’s infrastructure, keeping sensitive data secure. This approach offers control, transparency, and auditability. Local AI enhances data governance, enables auditable model behavior, and supports applications like bidstream enrichment, pricing optimization, and fraud detection, all while complying with regulations. This balances performance with data stewardship and transparency.
