L’Oréal

L’Oréal partners with OpenAI to integrate Maybelline’s virtual makeup try-on into ChatGPT, enhancing consumer engagement and product discovery. This collaboration spans AI-native advertising pilots and advanced internal research, utilizing models like GPT-Rosalind for scientific discovery. The initiative aims to accelerate product formulation and empower employees with generative AI tools, positioning L’Oréal at the forefront of beauty tech innovation.

Global brands like L’Oréal are shifting digital advertising from impactful campaigns to high-volume, consistent content. AI integration streamlines video and visual production, not to replace creatives, but to boost efficiency and output volume. This allows brands to scale content creation across diverse markets and platforms without escalating traditional production costs, while maintaining tight control over brand integrity.