Luckin Coffee

Luckin Coffee launches its “Just Drink Origin” festival, reinforcing its dedication to sourcing premium ingredients. Actress Tang Wei returns as the “Luckin Coffee Global Origin Advocate,” promoting the initiative. Since 2023, Luckin has invested heavily in its “Global Bean Hunting Program,” establishing offices and partnerships in key coffee-growing regions like Ethiopia and Brazil. This vertical integration ensures quality control and strengthens Luckin’s supply chain for coffee beans, coconuts, and jasmine flowers, solidifying its market position and driving long-term growth.

Luckin Coffee has officially launched in the United States, opening its first two stores in New York City. This move marks a significant expansion for the Chinese coffee giant, which has overtaken Starbucks domestically. The strategic Manhattan locations are positioned to attract the Chinese student demographic. With over 24,000 global stores, Luckin’s U.S. entry escalates the international coffee competition.