Luxeed

Luxeed (Chery-Huawei JV) faces owner backlash and plummeting sales. Despite Chery Chairman’s promise to prioritize Huawei during disagreements, owners accuse Chery of neglect: using Luxeed’s channel for Chery events, omitting standard features, listing Luxeed last in sales reports, inconsistent pricing, and internal restructuring lacking Luxeed clarity. Sales crashed to 2,459 units in June amidst these controversies. Despite multiple apologies and hints at Luxeed’s future independence, overcoming low sales and mistrust remains a major challenge.

Huawei’s Harmony Intelligent Mobility director clarified the presence of Chery branding on “HUAWEI SOUND” audio system labels. This is standard practice in auto manufacturing for part identification and origin tracking, reflecting the collaboration between Huawei and Chery on Luxeed models. The dual-labeling approach helps with quality control and regulatory compliance, as Huawei (HW) supplies the audio components. Notably, the director’s Weibo account shows potential security issues.