Luxury Hospitality

World of Hyatt partners with tennis star Jessica Pegula to launch curated luxury travel experiences tied to Grand Slam events, blending elite sport with upscale hospitality. Through Park Hyatt properties in Paris, London, and New York, members gain access to exclusive tennis clinics, gastronomic pairings, and wellness programs starting at $2,000–$5,200. The initiative positions hotel amenities as performance-enhancing tools, leveraging Pegula’s lifestyle to attract high-net-worth travelers. With WTA uniform sponsorships and urban-centric campaigns, Hyatt aims to deepen loyalty program engagement and counterbalance soft demands in secondary markets.