MacBook Pro

Apple has launched new M5-powered MacBook Pros and Air, aiming to boost Mac sales and on-device AI capabilities. The refreshed lineup features increased base storage and higher prices, with Apple emphasizing significant performance gains for AI tasks. New Studio Displays also debut. This strategic move targets both existing users seeking upgrades and new customers, balancing premium offerings with broader market appeal.

Apple unveiled updated MacBook Pro, iPad Pro, and Vision Pro models, all powered by the new M5 chip, promising significant performance upgrades. The MacBook Pro starts at $1,599, the iPad Pro at $999, and the Vision Pro, now with a Dual Knit Band, at $3,499. The M5 chip boasts a fourfold increase in compute performance with enhanced AI capabilities. This launch is strategically timed before the holiday season, while analysts are monitoring Apple’s pricing amid geopolitical concerns.