Market Downturn

Tesla’s German sales plummeted in October 2025, despite overall EV market growth. Only 750 units were sold, a 50% year-over-year decrease. Analysts attribute this decline to several factors: Elon Musk’s polarizing image impacting brand perception, increased competition from European and Chinese automakers offering cheaper EVs, and the discontinuation of EV purchase incentives. Tesla introduced a lower-cost Model Y in response, but its impact remains unclear. A planned government incentive program in 2026 may boost overall EV adoption but won’t necessarily favor Tesla.