Market Trend
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Yao Chen’s Only Profitable Investment? Labubu’s Big Smile Brought a Familiar Warmth
Labubu, a collectible toy, is experiencing a global boom. Actress Yao Chen revealed she invested in Labubu early, witnessing its rise from criticism to immense popularity, including limited-edition figures. Initially popular in Southeast Asia, Labubu’s sales have exploded worldwide, driven by celebrity endorsements and high demand (leading to secondary market price increases). The company’s CEO aims to develop Labubu into a long-term intellectual property.
