Marketing tactic
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Giant Fan on Mall Screen Offers “Hope for Summer Relief,” Say Netizens: “Just Like a Boss’s Empty Promise.”
Facing extreme heat, Chinese shopping malls are using giant digital displays to offer a virtual cooling experience. These screens feature animated fans and breezy visuals to create a sense of relief, attracting customers with visual illusions. This innovative marketing strategy aims to boost foot traffic and offers a moment of psychological comfort, generating varied reactions online, from amusement to skepticism.
