MEGA Model
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Li Xiang on MEGA Criticism: Even Luo Yonghao Couldn’t Stand the “Dirty” Attacks
Li Auto CEO Li Xiang, in an interview with Luo Yonghao, addressed online negativity, particularly the “coffin car” smear campaign against the MEGA model. Luo expressed surprise at the intensity of the attacks. Li Xiang alleged a rival company orchestrated these campaigns dating back to the i8 model, aiming to damage Li Auto’s image. He stated that the appropriate response is to improve product and strategy to eliminate vulnerabilities, and acknowledges that the pressure from the controversy nearly caused a complete redesign of the MEGA car.
