Membership Model

Sam’s Club is facing backlash for including mass-market brands like Orion Pies on its shelves, angering members who perceive this as a betrayal of its premium image. While some criticize the inclusion of domestic brands, these products often have exclusive formulations and are subject to stringent quality controls. The controversy highlights a conflict between perceived prestige and the retailer’s efforts to leverage local supply chains. Rapid expansion and a focus on cost reduction have led to quality control issues, prompting legitimate member complaints unrelated to brand origin.