Memory Costs

Apple is likely to increase prices on some devices due to a global chip shortage affecting memory and storage. CEO Tim Cook cited unsustainable cost pressures, and while specific models are unconfirmed, estimates suggest significant hikes for iPhone Pro models. This move, driven by demand from cloud providers and impacting consumer electronics production, is expected to be absorbed by Apple’s strong brand, ecosystem, and affluent customer base, with potential justification from new AI features.

Nintendo shares fell significantly after the company projected lower Switch 2 console sales for the fiscal year and announced price adjustments due to rising memory costs. Analysts believe Nintendo’s guidance is overly conservative, expecting actual sales to exceed projections. Software sales guidance also shows a year-on-year decline, raising concerns, though analysts remain optimistic about the console’s long-term prospects and upcoming game releases.

Data center hardware stocks, including Dell and HPE, plummeted following Morgan Stanley downgrades, driven by concerns over margin pressure from rising memory costs. An “unprecedented pricing supercycle” fueled by hyperscale demand has pushed hardware valuations high, but analysts warn rising DRAM/NAND prices could squeeze margins. Dell is particularly vulnerable, drawing parallels to the 2016-2018 memory cycle where OEMs struggled to offset rising costs. Analysts foresee continued margin pressure for PC makers like Dell in the next 12-18 months, requiring proactive cost mitigation.