Memory Market

The global memory market is facing a severe crunch, driven by soaring AI demand and limited supply. Tech giants like Apple, Meta, and Microsoft are citing rising memory costs as a major factor impacting their capital expenditures and business strategies. Apple CEO Tim Cook warned that the impact is “just the beginning,” and the company is evaluating options to navigate these challenges, including potential price adjustments or margin reductions. Memory manufacturers are increasing production, but AI infrastructure continues to consume a significant portion of available memory, making it scarcer and more expensive for consumer devices.

The AI revolution is transforming the memory industry, creating unprecedented demand and shifting it from a cyclical to a structurally stable market. Companies are experiencing price increases and long-term customer commitments, with leaders like HPE and Seagate expecting price hikes to become the “new normal.” Hyperscalers are prioritizing multi-year contracts, and manufacturers like SK Hynix and Micron are seeing customers secure supply through 2028. The surge in demand, especially for HBM, coupled with limited new capacity until 2027, indicates a new era of sustained growth for the memory market.

In Q2 2025, SK Hynix surpassed Samsung as the leading memory manufacturer, reporting ₩21.8 trillion in sales versus Samsung’s ₩21.2 trillion. This shift is driven by high demand for High Bandwidth Memory (HBM) fueled by the AI boom. SK Hynix benefited from its HBM partnership with Nvidia, while Samsung’s HBM shipment share declined. Samsung anticipates potential price declines for its HBM3E but expects rising DRAM prices to offset the impact. Both SK Hynix and Micron are increasing HBM3E production, intensifying market competition.