Merchant Subsidies
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* **Meituan Commission Controversy: Merchants Claim 20%, Platform Denies, Revealing the Truth** * **The Meituan Commission Rate Debate: Unveiling the Discrepancy** * **Decoding Meituan’s Commission Rates: A Deep Dive into the Merchant-Platform Dispute** * **Meituan’s Commission Rates Under Scrutiny: Examining the Merchant Perspective vs. Platform Claims** * **Meituan Commission Rates: The Truth Behind the 20% vs. 8% Debate**
Meituan’s local commerce CEO Wang Putao addressed merchant concerns about high commission fees in China’s competitive food delivery market. Merchants perceive commissions around 20%, while Meituan claims effective rates are 6-8%. The discrepancy stems from combining technical service fees (commissions) and delivery service fees. Wang explained that a significant portion of the 20% goes to subsidizing delivery costs, not platform revenue. He also clarified that marketing expenses are largely merchant-driven subsidies, not fees to Meituan, and the issue is low average order values during the “delivery wars”.
