Mianyang

Mianyang, Sichuan, launched a pilot 2.5-day weekend policy under its 2025 consumption revival plan to stimulate domestic spending through flexible work schedules, including shared parental leave. The initiative aims to distribute tourism demand, ease overcrowding during peak holidays, and boost regional economic sectors. Social media engagement reflects strong public support, while analysts project potential tourism revenue growth. Early trials in Zhejiang saw 15-20% increases in hospitality earnings. However, adoption challenges remain for manufacturers and SMEs. The policy signals a strategic shift toward leisure-driven economic rebalancing, linking extended free time to broader consumer spending in services.