Micro-drama

China’s micro-drama market surges but faces content originality concerns. A controversial mini-series, “Rehire Me,” drew criticism for its clear parallels to Huawei and Xiaomi. It features characters named similarly to Huawei’s Yu Chengdong and Xiaomi’s SU7 car model within fictionalized corporate rivalry plots. Despite accusations of thinly-veiled exploitation for views and monetization tactics, the series gained over 810,000 views.