Mobile Games

France’s upcoming ban on social media for under-15s in 2026 is shifting youth advertising to mobile games. Kidoz, an AdTech platform, highlights games as a privacy-compliant, brand-safe alternative. Their contextual advertising model avoids personal data collection, aligning with regulations like COPPA and GDPR-K. This trend signifies a move towards responsible, data-light engagement with younger demographics, driven by both regulation and growing gaming habits.

At the China Digital Entertainment Congress (CDEC) in Shanghai, Huawei highlighted HarmonyOS 5 and its impact on the gaming industry. HarmonyOS now powers over 10 million devices, with over 6,500 HarmonyOS games available. Fueled by technological advancements and content integration, China’s game market is booming, generating significant revenue both domestically and overseas. HarmonyOS’s architecture, performance, and openness are promoting high-quality game development. Huawei is empowering developers with AI, interconnectivity, and optimized performance via the Ark Engine, also expanding globally and supporting mini-games, with 8 million registered developers.

ChinaJoy 2025 featured Huawei’s Gaming Center, highlighting over 50 HarmonyOS games, including popular titles like “Honor of Kings” and “NBA 2K Showdown.” The 1,000㎡ HarmonyOS gaming zone showcased advancements like a 21% responsiveness improvement in optimized games and innovative “Tap-to-Play” multiplayer features, enabling quick file sharing and offline gaming. Demonstrations included car console gaming and AI-powered game assistants, emphasizing speed, intelligence, and cross-device integration within the HarmonyOS ecosystem.