Mona Brand

Xpeng plans to launch its mass-market Mona EV brand overseas next year, starting with Europe, aiming to become a global player with affordable EVs. CEO He Xiaopeng revealed an openness to strategic acquisitions to enhance competitiveness in the consolidating EV sector. The Mona brand debuted in China with a $17,000 coupe and will expand globally. Xpeng, already present in Europe, seeks to increase its global footprint, exceeding its initial expansion targets. While considering European manufacturing, it faces EU tariffs.