Monthly Active Users
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DeepSeek’s Downloads Plummet 72.2%: Four Key Reasons Why
QuestMobile’s Q2 2025 AI app ranking reveals a sharp 72.2% drop in DeepSeek’s monthly downloads, signaling a decline from its previous dominance. While Doubao leads overall, MAU decreased across similar AI assistants. New contenders emerged in specialized areas like “AI+Office” (ima, 360 Wenku) and “AI+Education” (Doubao Aixue, KuaiDui AI). Experts attribute DeepSeek’s decline to competitive API pricing from rivals, technology integration into other apps, lack of vertical integration, and delays in releasing the DeepSeek-R2 model.
