Muse Image

Meta launched Muse Image, a new proprietary AI model for image generation, signaling a strategic pivot to cultivate creators and advertisers and unlock new revenue streams. Accessible for free via Meta AI apps and messaging, with premium options for power users, Muse Image will also power advertiser tools within Advantage Plus, streamlining ad creative development. This move diversifies Meta’s revenue beyond traditional advertising, with future plans for an AI video generation model, Muse Video.