Neo-Pragmatism
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Reimagining the Neo-Pragmatic Lifestyle: EPWK Unveils “EPWK Curated Goods” in Strategic Upgrade
EPWK (EPWK), a NASDAQ-listed creative design firm, will launch “EPWK Curated Goods,” an e-commerce platform for curated physical products catering to Chinese and English speakers, within three months. Targeting “Urban Life Explorers” aged 25-40, the platform focuses on products with emotional and aesthetic appeal, aligning with the “Neo-Pragmatism” consumer trend. Emphasizing “Good-looking, Good-to-use, and Good-surprise,” the platform aims to be a “Lifestyle Curator,” offering products that enhance daily life and express identity. EPWK leverages its creative ecosystem to drive innovation and global brand expansion. The existing platform has over 25 million registered users and facilitated $1.67 billion in GMV.
