New Retail
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Xiaomi’s Big Move in South Korea: First Xiaomi Home Opens, Crowds Surge
Xiaomi has launched its first physical store, “Xiaomi Home,” in Seoul, South Korea, marking a key expansion in its global retail strategy. Offering a range of products and after-sales support, the store mirrors its domestic counterparts. The company is incentivizing purchases with free delivery and installation services. This move, part of Xiaomi’s “New Retail” strategy, aims to expand internationally, with plans for 10,000 Mi Homes and a doubling of international revenue within the next few years.
