Nintendo Switch 2

Nintendo’s Switch 2 is defying sales skepticism, maintaining its full-year forecast of 19 million units. It’s already Nintendo’s fastest-selling console, with strong holiday quarter performance driven by titles like “Mario Kart World.” Despite a stock dip, revenue and profit exceeded expectations. However, rising memory component costs pose a future challenge, potentially impacting profitability and leading to higher prices for consumers. The console’s long-term success depends on a strong game pipeline and convincing users to upgrade.

At Shanghai BW Anime Expo (through July 13th), Nintendo debuts the Switch 2 console. The Hong Kong variant launches on JD.com, priced from CNY 4,099 with an initial CNY 150 discount and possible subsidies. Key features include a 7.9-inch 1080P portable display, 4K TV output, TV/tabletop/handheld modes, an adjustable kickstand, dual USB-C ports, and improved Joy-Con controllers with magnetic attachment and motion sensors. The console is backward compatible with original Switch games. JD.com hosts the official flagship store for its launch.