NO FAKES Act

Country music star Martina McBride is advocating for AI guardrails to protect artists and fans from deepfake exploitation. She emphasizes the threat to artists’ reputations and the potential for AI-generated content to distort their messages and undermine trust. McBride highlighted the NO FAKES Act and a scam where a fan almost lost savings to an AI-generated impersonation of her. RIAA’s Morna Willens underscored the need for AI transparency, noting concerns about unauthorized use of artists’ music for AI training and the potential damage to emerging artists’ careers.