Noise Cancellation
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Inside Huawei’s Shanghai Automotive Sound Engineering Lab
A visit to Huawei’s Shanghai Acoustics R&D Centre revealed their ambitious push into automotive sound engineering. Huawei combines objective measurements with psychoacoustic principles, aiming for audiophile-grade sound in vehicles. The HUAWEI SOUND ULTIMATE Series features innovations like seat-specific 4D surround sound, tangential force woofers, and independent sound zones. Huawei’s significant R&D investment challenges established players, but scalability, cost-effectiveness, and consumer adoption will determine their success in the automotive market.
