Norton’s Florist

Cameron Pappas, owner of Norton’s Florist in Birmingham, Alabama, experiences a disconnect between the AI-driven stock market boom and the struggles faced by small businesses in the broader economy. While tech giants thrive, Norton’s, like many in retail, construction, and hospitality, grapples with rising costs due to tariffs and decreased consumer spending. Pappas focuses on cost management to avoid price increases that could impact customers. Last year, Norton’s, specializing in flowers and gifts, generated $4 million in revenue.