Offline Services
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Starting Today: “Alipay Tap” Offers ¥100 Million in Red Envelopes at Elevator Lobbies Across 20 Cities
Focus Media and Alipay launched “Tap and Grab Red Envelope” in over 20 Chinese cities, turning elevator wait times into reward opportunities. Users tap advertising screens to unlock digital red envelopes with cash rewards and coupons, worth a total of 100 million yuan in rewards plus 10 million in waivers. This integration of Alipay’s “Tap” functionality offers a simplified, secure user experience, connecting advertising exposure with immediate incentives across various scenarios, aiming to compress conversion pathways and drive brand growth. This new feature is becoming a link between online and offline services.
