Online Services
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China’s Food Delivery War Cools Down After Regulatory Scrutiny: Alibaba, Meituan & JD Face Warnings, Zero-Cost Deals Still Possible.
Despite regulatory warnings from SAMR to Ele.me, Meituan, and JD.com regarding fair competition, the online food delivery subsidy war continues in China. Taobao Flash Sales maintained its “Super Saturday” promotion, but with tempered subsidies. While “zero-yuan” takeout orders were still possible, discounts were less aggressive than previous weeks. Meituan also reduced its high-value coupons. JD.com offered milder subsidies. The long-term impact of regulation on market competition is yet to be determined.
