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From Shepherd to Folk Artist: Cheng Shizhong Revitalizes Northwest China’s “Hua’er” Ballads on Kuaishou
In Xining, Cheng Shizhong is revitalizing Northwest China’s “Hua’er” folk music. He innovates performances, drawing large crowds and seeking new talent through the “Village Stage” initiative. As a Kuaishou influencer, he breaks barriers and spreads the musical heritage online. Cheng’s efforts, from outdoor live streams to talent searches, are aimed at preserving and promoting “Hua’er,” engaging youth & wider audiences, ensuring its future through community participation, talent discovery, and digital platforms.
