Online Travel Bookings

Booking.com utilizes AI to combat increasingly complex online fraud and safeguard user data. The company processes vast amounts of data, employing both vendor-specific and in-house AI solutions to detect and neutralize threats like fake reviews, phishing, and account takeovers. This hybrid approach balances deployment speed with customization. Balancing performance and cost is a key challenge. Proactive threat detection through AI assistants enhances security analyst efficiency, while fairness, human oversight, explainability, and privacy are prioritized in AI implementation. Future efforts will focus on optimized integration of AI solutions.