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BYD Partners with CCTV to Strengthen China’s Technological Powerhouse Image, Aiming for Global Brand Recognition
BYD, China’s EV leader, joins CCTV’s “Brand Powerhouse Project,” aiming for global dominance. Driven by technological innovation and significant R&D investment (¥54.2B in 2024), BYD achieved 4.27 million global sales in 2024, leading the Chinese market and the global NEV sector. With sales in over 110 countries and diverse brand portfolios, BYD leverages its core technologies and integrated supply chain to fuel its global expansion.