Oura Ring

Oura, the smart ring maker, projects sales near $2 billion next year, doubling its 2024 revenue. This surge is driven by women’s health features, international expansion, and AI integration. The company has sold over 5.5 million rings since 2015 and is focused on preventative health, incorporating glucose monitoring and researching blood pressure. Oura leverages AI to provide personalized health insights and has launched Oura Advisor, an AI-powered health chatbot. While an IPO is speculated, no immediate plans have been announced.

Oura, a Finnish health tech company, secured over $900 million in Series E funding, valuing it at $11 billion. Led by Fidelity, the investment will accelerate innovation and global expansion in the smart ring market. Oura, known for its wellness-focused Oura Ring, has sold over 5.5 million units and generated over $500 million in revenue in 2024. The company is expanding its services with features like Health Panels and partnerships with Dexcom, aiming for comprehensive health management and personalized insights through its AI-powered Advisor.