Personal Intelligence

Google is embedding its Gemini AI capabilities directly into Chrome, enhancing the browser with features like image generation, personalized responses using user data, and an “Auto browse” function for complex tasks. This move deepens competition with rivals and aims to create a more seamless, personalized web experience. The integration includes a refreshed design with a persistent Gemini panel and a “universal assistant” vision, challenging OpenAI’s Atlas browser and solidifying Google’s AI-powered internet strategy.

Google introduces “Personal Intelligence” for Gemini, allowing the AI to access user data from Gmail and Photos for tailored responses. This feature aims to deepen AI integration and boost Gemini’s capabilities, competing with Apple Intelligence. Initially available to US subscribers of AI Pro and AI Ultra, it will be opt-in. Google assures users that their data is used to improve functionality while maintaining privacy safeguards.