Personalized Travel

AI is rapidly transforming travel, personalizing experiences and influencing choices. Fahd Hamidaddin highlights AI’s potential for personalized travel discovery and cultural immersion but emphasizes the need for transparency and ethical considerations. Agentic AI, proactively managing travel logistics, requires robust transparency to maintain traveler autonomy. The TOURISE Summit aims to establish global standards for responsible AI deployment in travel, focusing on ethical frameworks, privacy, and workforce adaptation. AI’s impact extends to cultural exchange and economic growth, but ethical guidelines are crucial to ensure AI serves human values and promotes inclusivity.