Pharmaceutical Marketing

Agentic AI is transforming life sciences marketing, moving beyond basic prompts to autonomously manage complex initiatives. This shift could unlock significant economic value by 2028, with executives planning widespread integration. In pharmaceutical marketing, these AI agents can overcome fragmented data challenges, empowering sales reps with real-time intelligence and personalized engagement plans for healthcare professionals. Success hinges on “AI-ready data” for accelerated decision-making, scalable personalization, and measurable ROI, though regulatory hurdles remain.