Photographic Expo

At the 2025 China International Photographic & Optoelectronic Expo (Beijing), Lexar showcased groundbreaking storage solutions under its “Expand Creative Boundaries” theme. Highlighting the world’s first stainless steel ARMOR Series SD cards (TIPA 2025 winner), featuring 37x crush resistance and IP68 durability, alongside CFexpress 4.0 cards capable of 3,700MB/s read and 3,400MB/s write speeds for 8K workflows. The brand introduced accessible SD3.0 options for enthusiasts and demonstrated complete storage ecosystems like the Workflow Go dock. Booth promotions included exclusive discounts, social rewards, and collaborations with JD.com, reinforcing Lexar’s position as a premium memory innovator post-WD acquisition.