platform

Xiaohongshu revealed its 2025 H1 anti-fraud efforts, combating inauthentic content to build user trust. The platform removed 3.2M fraudulent posts, 10K fake accounts, and 600K low-quality AI-generated posts. Central to the strategy are AI-powered content identification, pre-content review, and refined reporting. These measures led to a 25% decrease in processing time for user reports, with plans for further refinement.