Polycotton Blends
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Allbirds, H&M, Zara Use Patagonia-Backed Circa’s Recycled Yarn
The fashion industry’s unsustainable practices, including excessive water use, emissions, and textile waste, contribute significantly to global pollution. Recycling blended fabrics is a key challenge. Circ, a Virginia-based startup, addresses this by using hydrothermal technology to separate polycotton blends into reusable, virgin-quality polyester and cotton. This process, akin to “unbaking a cake,” is attracting investment from brands like Patagonia, Zara, and H&M. Circ is expanding globally, constructing an industrial-scale recycling facility in France to significantly increase capacity and lead the circular fashion movement.
