Price war

BAIC Chairman Zhang Guofu warns of the detrimental effects of China’s EV price wars, criticizing prioritizing affordability over quality and sustainability. He sees this trend as a “dead end,” urging a focus on creating trustworthy and valuable products. His comments echo concerns voiced by industry leaders like Huawei’s Richard Yu and Geely’s Li Shufu, who also highlight the risks of compromising safety and quality through unsustainable price cuts.

Huawei’s Yu Chengdong and other Chinese automotive industry leaders warn against price wars, emphasizing the value of quality and innovation over unsustainable low prices. They advocate for value competition, prioritizing product features, customer experience, and ethical business practices. This stance reflects concerns over declining quality, compromised service, and the long-term risks associated with relentless price cutting in the automotive sector.

The People’s Daily criticizes the ongoing price war in China’s EV market, highlighting concerns about its long-term impact. The article urges automakers to shift focus from price to value, emphasizing technological innovation and high-quality offerings. It observes a transition towards a value-driven market, driven by consumer demand for advanced features and personalized options, advocating for sustainable growth over short-term gains and inflated valuations.

Amidst China’s EV price war, automaker executives debate the price-value relationship. GAC emphasizes customer experience and lifecycle cost. BJEV’s chairman stresses profitability challenges, warning against prioritizing short-term gains over quality, safety, and long-term sustainable growth. He critiques unsustainable practices, advocating for innovation, high-end markets, and ethical business conduct, emphasizing customer trust as vital for the industry’s future.