Price Wars

China’s *People’s Daily* advocates a shift from price wars to value-driven strategies for sustainable growth, criticizing “burning money” tactics as detrimental to long-term quality and innovation. The article emphasizes that focusing on customer satisfaction and technological advancements, supported by legal safeguards and industry collaboration, can foster healthy competition, benefit all stakeholders, and drive high-quality economic development. Initiatives are underway to curb “involutionary” competition and promote fair market practices.

**China Battery Industry Alert:**
A top association official criticizes companies prioritizing price wars over R&D and quality, warning this erodes profits and global competitiveness. The sector faces a critical safety transition amid recalls and energy storage incidents. Systemic risks include massive raw material import dependency (~90% cobalt), weak sustainability strategies, inadequate recycling systems, and opaque data regulations. Industry leaders urge strategic reforms. (78 words)

Gree Electric’s Marketing Director, Zhu Lei, criticized competitors engaged in aggressive price wars, calling the strategy “involution” and self-destructive. He cited a TV brand entering the AC market with minimal profit margins, aiming to drive out Chinese competitors. Zhu argued this practice harms companies more than rivals and questioned its sustainability, stating industry leaders have a responsibility to the market and consumers, who may suffer from reduced quality due to price cutting.

China’s automotive market is witnessing public spats between executives amid intense competition. Analysts suggest this shift reflects unsustainable price wars and squeezed margins. Car manufacturers are publicly criticizing rivals to shape perception, protect brand image, and maintain consumer interest. An industry expert underscores the importance of maintaining at least 20% gross profit margins for ethical and long-term business viability, crucial in the current cutthroat environment.

At the 2025 Chongqing Auto Show, Chinese auto executives voiced concerns over intense price competition, advocating a shift to value-driven strategies. They emphasized prioritizing quality, technology, and service over aggressive price cuts, warning about the detrimental effects on the supply chain and long-term innovation. The consensus is to move away from price wars to achieve sustainable industry growth.