Pricing Pressure

The automotive industry faces unsustainable pressures, according to CNBC AI News. Experts highlight the impossible equation manufacturers face: meeting consumer demands for feature-rich vehicles at low prices. This conflict, exacerbated by consumer expectations and competitive pricing, risks long-term profitability and vehicle value. The People’s Daily cautions against prioritizing price over all else, as extreme cost-cutting harms both manufacturers and consumers through compromised after-sales support and rapid depreciation.