Prime Subscription

The FTC is suing Amazon, alleging it used “dark patterns” to deceptively enroll consumers in Prime and obstruct cancellations. The FTC claims Amazon violated consumer protection laws by employing misleading interface designs, while Amazon denies these allegations, asserting transparency. A recent ruling found Amazon in violation of the Restore Online Shoppers’ Confidence Act, potentially strengthening the FTC’s case. This trial is a critical test of the FTC’s effort to combat manipulative online designs and could have far-reaching implications for the subscription economy and Big Tech’s business practices.