Prime Video

Microsoft and Amazon are expanding cloud gaming reach through new monetization. Xbox offers an ad-supported tier to reduce entry barriers, while Amazon integrates Luna into Prime Video to boost visibility. Both companies leverage cloud expertise but face adoption challenges due to connectivity. Xbox aims for affordable play amid a broader revitalization strategy. Amazon targets casual gamers via Prime Video integration, seeking to grow Luna’s user base.

Australia’s competition regulator is suing Amazon Australia, alleging the company used unfair contract terms to introduce ads on Prime Video. The ACCC claims over a million subscribers were affected by changes that forced them to accept ads or pay more for an ad-free tier, without refunds for cancellations. The regulator seeks penalties and consumer remedies.

Amazon is increasing the price of its ad-free Prime Video tier, now “Prime Video Ultra,” by $2 to $4.99 per month, effective April 10. This move aligns with industry standards and offers enhanced features like 4K streaming and more offline downloads. The adjustment follows the introduction of ads on the standard Prime Video service and supports Amazon’s expansion into the digital advertising market, which has seen significant growth in ad revenue and viewership.

GoDaddy is leveraging its AI platform, Airo®, to create an interactive online experience for fans of the *Fallout* series on Prime Video. This initiative transforms an in-universe trading post into a digital destination, showcasing how Airo can help users build their own online businesses. Fans can explore this virtual entrepreneurial venture and experiment with creating their own digital storefronts at godaddy.com/fallout, inspired by the resilience of the *Fallout* world.